Cut this morning, not last week
Most flowers at the grocery store traveled 4,000 miles and spent 11 days in refrigerated transit before you bought them. By the time you get them home, they're already past their peak — you just can't tell yet.
Ours are cut between 4:15am and 4:45am the same morning they're delivered. They go from stem to water to van to your door in under 14 hours. The difference isn't aesthetic — it's structural. The stems still have turgor pressure. The petals still have opacity. They'll last.
We deliver Friday afternoons between 2pm and 6pm. If you're not home, they go in the shade with a note.